Zeronix
category: Waste treatment company branding
role: Concept, Art Direction, Copywriting, Design
year: 2021
Today, our world no longer looks infinite. Space will remain inaccessible, the earth and the ocean have also clearly told us: enough, there is no infinity for you anymore. We are teetering in a small, narrow, layer between cosmic hell and what we are standing on, and we are unlikely to be able to live anywhere else. It’s the essence of redefinition, reframing, that people need to done for surviving.
In a world that no longer has room for garbage, everything is accounted for. It is clean, not because everything worthless is hidden, but because there is no worthless. Everything has its place: it is how the ecological balance looks like.