Future Skills
category: business conference identity
role: concept, art direction, design 
tools: InDesign, Photoshop, Illustrator
year: 2017
We developed an identity for an international intellectual forum for teenagers. It was a one-time event aimed at sharing knowledge and experience. The stretching letter F, turning into S, expressed the task: to deliver knowledge from point A to point B.
We cannot know the future, it is hidden from us, we have the future now as a striving towards the hidden. We proposed a dynamic form of identity that embodies this aspiration in a simple graphic metaphor.
The event expected a significant number of participants (over 1500 people) therefore we were faced with the question of how to mark out the residential sectors and conference rooms and direct people towards the working areas.
We have created a style in with a game metaphor at its core. The game served as a basis for learning, internal processes, logistics, and management. We developed a set of pictograms—chips that can be communicative and game symbols for levels of the event. The universal nature of the identity will make it easy to solve communication and branding tasks, turning the process of creating a branding product into a game.