Volkswagen. Boost
category: promo-campaign
role: creative direction, art direction, name, concept, illustration, identity, design
tools: Photoshop, Illustrator, Autodesk Maya
year: 2018
We are in the initial phase of a fundamental transition of the entire human community from an era of selfish consumption to a new reality of environmental and social responsibility. Volkswagen's pursuit is to boost that transition into a new reality.

Volkswagen. Boost 2019, key visual

We came up with the idea and name for the VW promotion, which presented the company's new ideas and technologies. To create the visual identity, we employed the image of a nuclear accelerator and created a three-dimensional model of particle acceleration in the collider using Maya software.

Collider's 3D visualization (Maya)

The resulting illustrations became the basis of the visuals used for the event. 
Branding application: stage, presentation cover, flyer, pavilion design, flag, brochure, and city ad.