Finch
category: corporate gift set
role: concept, art direction, design, packaging design, packaging prototyping
tools: InDesign, Photoshop, Illustrator, Autodesk Maya
year: 2013
Which came first: the bird or the egg? I did not pose such a logical dilemma while producing a set of NY gifts for the Finch real estate agency. I designed a box house for a whole flock of Christmas tree toys and a set of chocolate eggs in a nest-shaped package.

Full gift set

I worked on the design of the entire set as a transformer sculpture; in which construction, function, and image are confluent in organic synthesis. The image of the nest was interpreted in the packaging as a combination of a rigid micro-corrugated cardboard frame and the fragile interior box of collection cardboard, inside which were placed precious chocolate eggs from a Swiss boutique.

Packaging prototyping