Metamorphosis
category: conference identity
role: concept, creative direction, art direction, design
tools: Photoshop, Illustrator, InDesign, Processing
year: 2020
role: concept, creative direction, art direction, design
tools: Photoshop, Illustrator, InDesign, Processing
year: 2020
In 2020, I created the design for the Metamorphosis conference, which took place in the Swedish city of Malmö. The theme of the conference was the problem of adaptation and integration of the academic community in the new conditions of the pandemic changes.
The task was to express the metaphor of radical change in a simple and vivid way. The solution was in a fun flowing form that became a communicative element and a versatile tool.
The square becomes round, the flat becomes voluminous, and the primitive becomes complex. We have developed a sign that serves as a reflection of the fundamental change paradigm that we are in. The sign turned out to be an extremely effective tool within the developed system of visual communication.