First by First
category: event branding
role: Concept, Art Direction, Design
year: 2013
role: Concept, Art Direction, Design
year: 2013
This project involved developing the comprehensive visual identity for the prestigious Round Palagruzha Regatta, a 4.0 series celebrating the rich heritage of global sailing competitions. The brand required an identity that embodies both tradition and modernity, capturing the spirit of adventure and the timeless elegance of sailing.
Key Features of the Design:
Logo & Visual Mark: A clean, dynamic logo integrating nautical motifs with a sleek, contemporary touch, reflecting the competitive and refined nature of the regattas.
Color Palette: A sophisticated blend of deep navy blues and crisp whites, paired with accents of gold and red, evoking maritime tradition and the elite status of the events.
Typography: Bold, sans-serif typefaces combined with elegant serif fonts to balance modernity with classic maritime aesthetics.
Collateral Design: Development of a cohesive visual system for event materials, including posters, invitations, merchandise, and digital assets.
Winner's medal
Concept & Approach:
The identity draws inspiration from maritime flags, ocean waves, and the intricate craftsmanship of sailboats. Each element was carefully curated to resonate with sailing enthusiasts while maintaining a broad appeal to sponsors and international audiences.
The identity draws inspiration from maritime flags, ocean waves, and the intricate craftsmanship of sailboats. Each element was carefully curated to resonate with sailing enthusiasts while maintaining a broad appeal to sponsors and international audiences.
This project showcases a harmonious blend of storytelling and design, emphasizing the timeless allure of sailing and the unique legacy of the regattas.
