Skoda Experience Tour
category: event branding
role: strategy, concept, art direction, design
tools: InDesign, Photoshop, Illustrator, Autodesk Maya
year: 2018
role: strategy, concept, art direction, design
tools: InDesign, Photoshop, Illustrator, Autodesk Maya
year: 2018
I received a task from Škoda to create the visual communication for the off-road racing event. To convey the spirit of fast extreme movement through the wild combined with romance and comfort, I turned to the spirit of Native Americans.
Inspiration and Formal studies
The Czech diacritical mark ˇ above the first letter Š in the Skoda logo immediately reminded me of Native American headwear. I moved forward with that form and got the ornamental motive that acquired an intriguing perspective.
Main ornamental form
Based on the result of formal studies, I came to the creation of key blocks from which form various functional compositions.
Stage branding
Car branding
Flag branding
City board ad
Billboard ad
The pattern is marking the territory and also serves as a road landmark on the wild ground. In that work, we created the visual tool for use in advertising, pavilion, camping design, and merch production.
Merch products: cap, bag, raft, bracelets
