Seven Keys
category: precampaign
role: brand platform, strategy, art direction, design, name, identity, guide
tools: Photoshop, Illustrator, InDesign
year: 2018
Home's Homeland—I came up with such a slogan for the unnamed manufacturer of environmentally friendly wooden houses. Later we found a name suitable for it: Семь Ключей (Seven Keys). It goes from the legend of the seven wells on which the village was established 300 years ago (in Russian Ключ is used both for a well and a key).
Seven Keys is a reliable partner that will help you realize the dream of your own home, where you will live in harmony with nature, enjoy new opportunities to communicate with loved ones, and which you can leave a legacy to your children. from the Communication platform
Mark, logo, and communicative element
Working on the project meant creating a reliable and simple tool that would be able to be used in a variety of media. I designed the Mark in the shape of an ideal heptagon, and the image of a key inside it. The story was continued in the additional corporate Element—a bright-colored house repeating the shape of the Mark.
Brochure design

Selections from Brandbook

The work was finalized by the creation of a brand book, in which I elaborated on the spatial and technological aspects of the design system.