o••••••s
category: Creative Agency Branding Identity/Design
role: Concept, Art Direction, Copywriting, Design
year: 2023-2024
Crafting the brand identity for a creative agency might be challenging if approached from within the organization. The Os invited me to Hamburg to work as an independent art director, to bring an external perspective. After 10 months of collaboration, we achieved an exceptional and innovative result that truly stands out.​​​​​​​
Logo
The logo represents the brand architecture of Os, where eight specialized agencies are united into a single creative mega-cluster. Formally, besides the eight letters "O" the logo refers to the image of a spaceship illuminating the black void of space with its portholes.

Logo

Subbrands
The task was to build a brand architecture consisting of eight sub-brands. To achieve this, I devised a dynamic system based on eight spots, each of which can be used as a placeholder for various elements.

Logo and Subbrands' Logos

The system has inner dynamic rules that turn the bunch of assets into an organic structure and multipurpose tool.

Eight agencies provide eight superpovers, each has its own style and behaviour.

We live in an era of radical turn. Artificial intelligence has entered our lives, disrupting the status quo. Contemporary design institutions must take the lead in addressing this new reality.

I came up with a brand's fundamental message encapsulated in two lines: We believe in technology as the essence of humanity. We believe in human creativity as an end-to-end technology.​​​​​​​